Brilliance began online business in March 2007 and has its headquarters in West Palm Beach, Florida. However the parent company has been in the line of manufacturing diamonds and fine jewelry for over eighteen years.

Products

The store offers their selection under the classes of diamonds, jewelry and engagement. Jewelry is further classified as rings, earrings, bracelets, necklaces and pendants. Those interested can also opt for ‘design their own ring' facility. In the section of diamonds, one can search for the stone based on its shape or the right price range. A previously seen diamond can also be recalled by entering its stock number.

Services

Customer service at the store can be reached both by phone and email. The facility of live chatting can also be availed at the site. The store offers a 30-day return policy in case of product dissatisfaction. Free shipping is also offered for every order. Each product is accompanied with a detailed appraisal, a jewelry cloth and CD. The CD comprises of digital images of the product, along with electronic versions of appraisal and certificate. The store can also add the product to the customer's insurance plan. When gifting, the store also offers gift receipts which do not list the price, but give the gift receiver the convenience of exchanging, if need be. Customers can track their orders online by providing their order confirmation number and billing zip code.

Modes of payment

The store accepts payments through all popular means on online transfers. These include checks (personal and certified checks are also accepted), money orders and credit cards (Visa, Mastercard, American express and Discover are acceptable). For purchases over the amount of $500, customers can opt for wire transfers and get a discount of 2%. Finally, buyers can also opt for financing options from the National city bank.