The James Allen diamond store was founded in 1998 with the simple mission to provide engagement rings studded with quality laboratory certified diamonds at good value. What began as an experimental online jewelry store started by James Allen Schultz and his wife has today emerged as a highly successful venture. Here is more information about the online store.

About James Allen

James Allen is an online retail store with a website.

The website is well organized and easy to use and navigate which offers many special features. Ordering products on the site is easy and can be done either through adding products in the shopping cart on the website or by placing orders through phone. The store provides grading reports from reputed laboratories like the GIA and the AGSL for the diamonds it sells. The store has regularly been featured in prestigious publications like ‘The Washington Post, ‘NBC news' and ‘National Public Radio'. Its customer service is rated to be one of the best with extremely helpful and informed personnel, however a few customers have also expressed dissatisfaction with the same.

James Allen Products

Both loose diamonds and those studded in various metals for studs, pendants and rings can be availed here. The site offers gifting ideas based on price ranges, occasions and designs. Finally the store offers an exclusive section on hearts and arrows diamonds and customers can easily go through the selection offered on the site. This is one of the few sites that provide three dimensional views of all the diamonds it stocks, giving customers a clear idea of what they are purchasing. Designer diamond jewelry like the M Geller collection, Sara Blaine collection, Danhov collection and Leon Popov collection are also available at the store.

Their Services

The James Allen website allows customers to customize their own ring or design their own diamond studs.

A 100% money back guarantee is offered if customers are not satisfied with their purchase. Customers may thus return a purchased item within 30 days of the shipment date and avail a full refund. The store also offers free resizing services within 60 days of purchase of the item. A lifetime warranty is offered to certify that products are free of any manufacturing defects during the time of delivery. Besides this, the store offers three special policies. These are the two year buy back policy, lifetime upgrade policy and the diamond purchase program. As per the two year buy back policy, customers can sell back their loose diamond to the store within two years of purchase, at 70% of the original purchase price. As per the lifetime upgrade policy, loose diamonds purchased from the store can be exchanged at 100% credit for replacement diamonds that are greater in value. Finally as per the diamond purchase program, any diamond purchased from any store can be assessed and sold to the organization. The site also offers the feature of tracking the status of an order placed at the store.

Payment and processing policies

Different modes of payment are offered at the store and customers can choose from wire transfers, personal checks, money orders and certified checks. Major credit cards such as Visa, Mastercard, Discover and American Express are also accepted at the store. Free shipping services are offered within the United States irrespective of the price of the item. While items of value over $500 are shipped through FedEx priority overnight, lesser value goods are sent through the FedEx two day saver. All items are insured and registered for their full value. Shipping and insurance for international customers is offered at $50 plus one percent of the value of goods purchased.

Small Issues with James Allen

As with any online store, James Allen diamonds also has its set of dissatisfied customers. Online research revealed that some customers were unhappy with the customer service that was not as they expected when the complete order was not placed with the site. Few customers also expressed dissatisfaction with the time taken for delivery of the diamond.

James Allen diamond store is well known for its personalized service, many buyers prefer this online store. Its innovative features like 3D views and good service make it a preferred choice for many.