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De Beers is the largest diamond production company in the
world, recording 40% production of gem quality diamonds across the world. Operating
as a cartel, this unrivalled leader has a century rich history and a strong
structure. It works through applying maximum thrust in the diamond pipeline and
its business and marketing strategies are exemplary.
The group has a presence
in twenty five countries and is noted to employ approximately 23000 personnel
and approximately 10,000 contractors across the world. Its mines are located
in some of the best strategic locations. As per its statistics, the
De Beers organization shows a strong focus on strengthening its presence in diamonds; it
also supports many native diamond communities across the world through initiatives
in education and health. Importance of the environment is also not neglected.
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Even
as diamonds were formed billions of years ago, the history of their usage and
industrialization is quite ancient too. Archaeological studies have revealed
that the usage of diamonds was quite prevalent in the Greek, Roman and Indian
cultures.
However, it was only with South Africa, that the diamond
industry got the much needed impetus. Gemisimo.com brings readers, these
interesting facts on how the diamond industry grew from an unorganized sector
to a highly organized sector.
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Diamonds are great storytellers, with history, mystery and a range of
legends surrounding them. There are many famous fancy diamonds on the list that
is growing. These diamonds either amaze with their interesting shapes, their
powerful legends, their bright and beautiful colors or qualities. Here are the
titles of some of those fancy diamonds and their tales.
Fancy Pink Diamond
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Diamond Project 
