Unlike policies, warranties offered by diamond sellers usually define the obligation to a customer whereby the article sold (in this case a diamond) is as factually stated or legally implied by the seller. Today most products come with guarantees and diamonds are no different. Kinds of warranties include lifetime warranty, extended warranty and express warranties. Diamond sellers online, usually offer the following types of warranties.

Lifetime guarantee:  In a competitive market, most products today come with lifetime guarantee and so do diamonds. Stores like James Allen provide a promise that the diamond jewelry purchased will be free of manufacturing defects and can be exchanged if it does not do so. However, customers will do well to read the fine print where it says ‘conditions apply'. These will cover the areas where a diamond cannot be exchanged, like in cases of treatment, breakage etc. Repairs can also usually not be availed in cases like prong smoothening, repair of shanks or clasps in jewelry. However in the case of James Allen, jewelry damaged from normal wear and tear is repaired at cost, while repairs are free of charge for jewelry with structural defects. This is also known as limited lifetime guarantee whereby the online store offers guarantee against manufacturer's defects. However if the product is damaged due to careless use, its repair is often not covered. Such stores may offer free of charge repairs, but may ask the customer for shipping fees. 

Extended warranties: Some online diamond merchants also offer an extended guarantee that covers repair of diamond set jewelry after the specified period of warranty also. Extended warranties are usually offered to special customers or to customers who pay the required amount of money needed to avail an extended warranty. For example, www.diamondharmony.com offers a 90-day warranty on certain repairs and services. However a one-year extended warranty can be availed only through purchase of the policy within one month of diamond purchase. Fine print of the plan will reveal its cost, what all the policy covers and what is not covered under the plan. 

Warranties for special diamonds: If you are purchasing an enhanced diamond, then you must consider stores that offer some guarantee on them. For example, www.diamonds-usa.com offers life time warranty on clarity enhanced diamonds. Hereby such stones purchased from the store will repair the enhancement free of charge in case of complaints.

Lowest price guarantee: Online firms promote themselves on diverse strengths, and lowest price guarantees are one of them. Here the company specifies that it offers the lowest price on the Internet for a particular range of its products. It also specifies that if customers find a diamond of similar quality at a lower cost, they can ask for a full refund. However to avail this, the diamond in question and the site it is compared on must meet certain guidelines laid down by the company. Abazias diamonds also claims that in case a customer finds a similar diamond listed at a lower price, the organization will match or beat the price.

Authenticity guarantee: This guarantee usually accompanies designer diamond wear. In this case it ensures that the diamond jewelry purchased from a designer or special collection is exactly the same as specified. Such a guarantee also accompanies the advertisements of people trying to resell their diamonds on ebay or www.bidorbuy.com . Authenticity guarantee often comes handy while reselling a diamond. Thus a stone purchased from a reputed seller with a certificate from a reputed laboratory is easier to sell as it is accompanied with all the relevant paperwork.

Other features guarantee: Different online stores provide guarantee on different features of the diamond. Some stores that specialize in signature diamonds, provide guarantee of diamonds that give the maximum dazzle. Few stores provide the guarantee of excellent cut or special shapes also. Some stores like www.kay.com provide mounting guarantee also, whereby the diamond purchased from the store is guaranteed for one year for the quality and workmanship of its mounting. If the mounting breaks during the guarantee period, it will be repaired or replaced without extra charge.

Quality/ Satisfaction guarantee: As per this, the store guarantees that the diamonds it offers are 100% natural and are not treated in any manner. The satisfaction guarantee offered by www.abazias.com promises that the diamonds it sells are not laser drilled, chemically treated or clarity enhanced. 

Online transaction guarantee: In order to make customers feel more secure about online transactions, few sites like seaofdiamonds also offer online transaction guarantees. As per this all transactions made with the site are 100% safe. Customers will thus not be held responsible for any unauthorized charges made to their credit cards as a result of shopping with the site.

Terms and conditions: All warranties come with their own set of terms and conditions that must be read thoroughly before customers choose to avail the benefits. For example, Novori diamonds offers warranties only to original owners and does not allow them to be transferred to others. Also while James Allen has 100% money back guarantee in case of dissatisfaction, products that show signs of wear and alteration are not accepted. Restocking fees are also charged for certain diamond rings purchased at the store. Most sites offer instructions on how to use their warranty benefit. This would include mentioning the warranty code, which gives the seller immediate access to seller's details and date of purchase.

Warranties are a promise that the product purchased will completely meet the expectations of a customer. However before buying the product because of a good warranty, read the fine print. Comparison shopping can also help you decide on what warranties other sites employ. If you are still doubtful whether the deal sounds too good to be true, do not hesitate to ask the firm or third party advice. We at Gemisimo are there too, to help you decide on what is best.