Pink Diamond Sells For Record Price | Consumer and retail | News
RARE ARGYLE PINK
DIAMOND SELLS FOR RECORD PRICE
The most expensive
diamond ever sold from the Argyle mine
PERTH, 22nd December, 2008 - Rio Tinto's Argyle Pink
Diamond business today revealed that it had received the highest price ever for
a pink diamond produced from its mine in the east Kimberley
region of Western Australia.
The diamond, named
"Aphrodite" after the Greek Goddess of Love and Passion, is a spectacular 1.01
carat round, purplish red diamond that will now take its place in history
alongside other incomparable fancy coloured diamonds. Raj Kandiah, General
Manager of Argyle Pink Diamonds comments, "we were thrilled to achieve such a
fantastic result for this "hero stone" which is a great testament to the
ongoing rarity, exclusivity and glamour of these very special diamonds".
Mr Kandiah also paid
tribute to the "consummate group of master craftsmen at Argyle Pink Diamonds
whose job it is to decide how a rough pink diamond extracted from deep within
the earth's surface can be cut and polished to reveal its true beauty."
The Aphrodite diamond
was part of this year's Argyle Pink Diamond Tender, where the best of a year's
production of Argyle pink diamonds are sold. The Pink Tender diamonds were
showcased around the world during September and October with intense
competition over the last couple of months resulting in this extraordinary
result, above the reserve price set for the Aphrodite diamond.
Whilst the company will
not release the name of the successful bidder, nor the final price that was
paid, it is happy to indicate that the most likely ultimate consumer for
Aphrodite will be a high net worth individual who has a passion for rare
diamonds.
Commenting on the increasing attraction
of pink diamonds, even in the midst of a global financial crisis, Josephine
Archer, Sales and Marketing Manager of Argyle Pink Diamonds said, "In spite of
the difficult economic outlook, this truly top end of the luxury market
continues to defy gravity. In the rarified world of Argyle Pink Diamonds we
have seen and continue to see, sustained demand and very strong prices."
This rarity factor has provided the core
theme in Argyle Pink Diamonds' new Beyond Rare campaign that was
launched in October in Tokyo and Sydney. Supply of pink
diamonds from the Argyle mine will be declining as the mine transitions to an
underground operation over the next couple of years and eventually closes
within the next decade.